It is no secret that many commercials today rely on music to take advertisements up a notch, and for a good reason. Music has a way of unlocking emotions in the audience and helping them connect to the brand. It’s undeniable that music and advertisements go together like bread and butter, with one complementing the other, just like Sydney and its live music venues, music festivals, and iconic bands. So listed below are the benefits you must know if you are music for advertisement in Sydney.
It Evokes Emotions
Different tempos, beats, pitches, and content play various roles in music. By emphasising dramatic moments, music can deliver messages subconsciously to listeners who are nodding along to the beat or humming the melody while looking at an advertisement. As such, the music used in ads is carefully picked based on the emotions attached to it.
For instance, animal and human rights groups usually use slow, melancholic songs in their advertisements to create a sense of sadness and therefore send a powerful message. On the other hand, Sony’s Balls commercial that promoted the brand’s high-definition LCD TVs used José González’s cover of the Swedish song Heartbeats. So instead of selecting a fun, vibrant tune to promote its message of celebrating colour visually, the brand chose one that would pair well with its slow-motion shots for the ad and tug at the heartstrings of a larger audience.
It Helps Define Brands
Music has the potential to inspire people by evoking options in them. Advertisements that are aimed at promoting a particular brand can use this power of music to propel the brand message. For instance, inspirational music with your brand intent can encourage your target audience to talk about your brand. And when paired with a good storyline, the music in your advertisement could energise viewers through an experience, leading them to associate the brand with memorable experiences.
For instance, the advertisement could use subtle music at the beginning to build suspense among the audience. It can then progress into an inspirational melody according to the storyline, triggering emotions and creating an indelible impact. For instance, a long-running commercial by Qantas features Australia’s youth choirs singing ‘I Still Call Australia Home’; the concept was revived for the brand’s 2022 campaign. These mini-picture-like advertisements feature nostalgic music and cinematic notes that the brand has since been associated with.
It Helps Target a Specific Audience
Since it acts as a bridge between consumers and products, music has become a significant component of advertising campaigns. Brands effectively used the power of music to influence their sales and laser-target specific audiences. As such, adding music can boost sales by setting a tone for the target audience, therefore, strengthening the brand.
Depending on their target audience, brands or products can associate themselves with different music genres as well. For example, you can use pleasant and more classic music for mature or older audiences and more upbeat, electronic tunes for younger ones.
For instance, early iPod advertisements used upbeat music like Are You Gonna Be My Girl by the Australian rock band Jet. The foot-tapping music and groovy beats helped appeal to a younger audience and made the brand synonymous with cheerfulness and happiness. In fact, shadow grooving, as seen in the advertisement, became widely associated with Apple, which boosted sales among people. It was a testament to the brand’s ability to hit its desired audience.
The power of music can evoke emotions in people and impact them, whether it is a popular song, a remix, or a catchy jingle. So if you are looking for music for advertisement in Sydney, you should get the right option. As such, you can change how audiences view the brand, product, or service.